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olamiju olamiju
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6 years ago
Could the controversial A&F catalog actually have been a good public relations tactic? After all, it brought a great deal of media attention to the retailer and its catalog.
 
  What will be an ideal response?
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wrote...
#1
6 years ago
This argument is the essence of what is known as press agentry. P.T. Barnum
used to say, I don't care what you write about me as long as you spell my name right. However, we doubt that the officials of Exxon feel that way. The Exxon
Valdez fiasco brought a great deal of media attention to the company and its
products. True, A&F's marketing blunder did put the catalog in the national
spotlight -- but a more successful marketing effort would have done so without the
accompanying negative publicity.
olamiju Author
wrote...
#2
6 years ago
Such an awesome helper!
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