How could it not catch the attention of the national news media? It has all of the
elements of a great human interest story: A child, acting out of love for his family,
gets a big corporation to change the way it does business. The media, stung by
the criticism of the negativity of much of the news, are always looking for offbeat
good news to report. By providing this story to the media, Rand McNally created
a situation that was mutually beneficial.

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