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Mai Dinh Mai Dinh
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Posts: 735
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6 years ago
According to corporate executive Matthew Gonring, a successful strategy for developing a successful IMC campaign is ________.
 
  A) the creation of shared performance measures
  B) the use of mass marketing techniques
  C) the development of a global communications strategy
  D) the use of broad evaluative measures that cover all audiences
  E) exercising regularly and drinking three glasses of milk daily
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wrote...
6 years ago
Answer: A
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