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cbouyer10@gmail cbouyer10@gmail
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6 years ago
IMC is different from mass marketing because ________.
 
  A) IMC targets mass audiences using databases
  B) mass marketing favors the use of new media
  C) IMC practitioners emphasize customer-preferred media
  D) A and B
  E) A and C
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wrote...
6 years ago
Answer: C
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