What are some of the issues public relations practitioners face because of the Internet? What ...

When anyone can serve as a gatekeeper, it presents both opportunities and challenges for
practitioners. The same is true when anyone can be a publisher. There is an online generation gap.
That is expected to change as cheaper computers become more accessible to both young and old. In
the meantime, one should not assume that the Internet reaches everybody. As a research tool, the
Internet can't replace the depth of traditional research methods. There is also the problem of
unwanted visitors in the form of spammers and hackers. The Internet is also a form of passive
communication - it has to be promoted.