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MohamadMatar MohamadMatar
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6 years ago
What are the qualities that constitute a good public relations objective?
 
  What will be an ideal response?
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wrote...
6 years ago
According to the Institute for Public Relations, good objectives specify a desired outcome; specify
one or more target audiences; are measurable, both conceptually and practically; refer to ends, not
means; and include a time frame for completion.
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