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simply--steve simply--steve
wrote...
Posts: 700
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6 years ago
Criticism has been leveled at the use of advertising value equivalency (AVE) in evaluating public relations because ________.
 
  A) public relations doesn't require evaluation
  B) third-party endorsement multipliers are arbitrary
  C) it doesn't address whether the audience took desired actions
  D) A and C
  E) B and C
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wrote...
6 years ago
Answer: E
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