How is Word of Mouth the new and yet ancient form of advertising and marketing? What will be an ...

Word-of-mouth advertising is the constantly evolving, ancient form of advertising and marketing that carries one of the strongest and influential messages. It involves a testimonial, where an individual extols the virtues of a particular business, remains one of the strongest and most influential forms of marketing and advertising.

Written or digital forms of word-of-mouth advertising take place largely through the application of social media websites such as Facebook, Yelp, Myspace, Twitter, and YouTube. These applications use web-based and mobile technologies to turn communication into interactive dialogue amongst its users. Social media has the capability of reaching a small or large global audience with little to no cost that allows for a one- or two-way means of communication about a brand. Social media creates an immediacy which can be capable of instantaneous responses, if desired. In the physical world, dissatisfied customers may complain to six of their friendswith the advent of social media the disgruntled customer can now complain to 6000 friends while still within the disconcerted food and beverage establishment.