Explain the importance of social media in marketing.

The use of social media network sites is virtually exploding. Managers canuse these popular networks to communicate new menu items or specials,provide details on upcoming events or promotions, and link to positivereviews posted on other social media sites. It is important that managersunderstand communication via social networks is a two-way process. Usingsocial networking sites only to sell products to those on the network is a poorlong-term strategy. A better strategy is to use social networking sites todevelop strong two-way communication links and, as a result, createcustomer loyalty.