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mndcurrier mndcurrier
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7 years ago
The Making of Self and World in Advertising
 
  What would be your main and supporting claims on this?
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7 years ago
Associative advertising is morally suspect inasmuch as it undermines the development of virtues in both consumers and advertisers.


  • Associative advertising attempts to influence people not on the basis of any sincere desire to improve their lives, but rather to make a profit. In many instances it attempts to influence people to buy products that are harmful. It thus tends to desensitize its practitioners to the compassion, concern, and sympathy for others that are central to the development of moral virtue.

  • Consumers are encouraged to try to fulfill non-market desires by impossible means and inevitably find themselves frustrated and disappointed. A further result of the emphasis on consumer goods is that the non-market cultivation of the virtues essential to a fulfilling life is not given its proper place.


Objections Considered


  • Associative advertising is not a violation of individual autonomy.

  • Associative advertising must to some degree satisfy the desires it appeals to or it would not be effective.

  • Associative advertising enriches otherwise unsatisfying lives.

  • Associative advertising is essential to the economy of an industrial society.

  • It is far from clear that there are realistic alternatives to associative advertising.
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