There are many factors involved in the overall success or failure of a policy advocacy campaign; a ...

There are many factors involved in the overall success or failure of a policy advocacy campaign; a
  way to help gauge the effectiveness is outline in the text. Some outcomes of a successful campaign
  include:
 
  a) Strengthened organizational capacity, a shift in social norms, and strengthened organizational
  alliances
  b) More friends on the organizations MySpace page, greater funding, more website hits
  c) Renewed public interest in the organization, government requests to sit on panels
  d) New alliance offers, increased funding, and greater blog traffic on the organization's website