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4 years ago
What are the various functions performed by members of a marketing channel? Provide examples.
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wrote...
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4 years ago
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 Some of the functions that the members of a marketing channel perform (storage and movement, title, and communications) constitute a forward flow of activity from the company to the customer; other functions (ordering and payment) constitute a backward flow from customers to the company. Still others (information, negotiation, finance, and risk taking) occur in both directions.
 
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wrote...
4 years ago
Makes a lot of sense, I appreciate your time, problem solved!
wrote...
4 years ago
You're very welcome! I'd appreciate your best answer vote
Retired master
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