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S_leve3 S_leve3
wrote...
Posts: 3311
Rep: 2 0
9 years ago
________ refers to the products or sets of products with which a brand competes and which function as close substitutes.
A) Consumer profitability analysis
B) Competitive frame of reference
C) Category membership
D) Value membership
E) Demand field
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milestone23milestone23
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Posts: 9919
9 years ago
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