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testipw testipw
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________ refers to using a successful brand name on new products in the hopes that the reputation of the existing product will help sales of the new product.

▸ Brand filling

▸ Commercialization

▸ Line filling

▸ Brand stretching

▸ Brand extension
Textbook 

Business in Action


Edition: 9th
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capsy2capsy2
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Brand extension

In a brand extension, a company applies a successful brand name to a new product category in the hopes that the recognition and reputation of the brand will give it a head start in the new category.

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Brilliant
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