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testipw testipw
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2 years ago
________ refers to using a successful brand name on new products in the hopes that the reputation of the existing product will help sales of the new product.

▸ Brand filling

▸ Commercialization

▸ Line filling

▸ Brand stretching

▸ Brand extension
Textbook 
Business in Action

Business in Action


Edition: 9th
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capsy2capsy2
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2 years ago
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testipw Author
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2 years ago
this is exactly what I needed
Gamiung3657
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Thanks for your help!!
Hellish Lover
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This site is awesome
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