What is a common problem with today's hospitality manager in thinking about the future?
What will be an ideal response?
Personnel who are back-stage are not as important as people on-stage, because back-stage people are merely supportive.
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What does a manager need to do in order to visualize and compete for the future?
What will be an ideal response?
What is meant by the statement advertising is a controlled process?
What will be an ideal response?
Service quality control is easy.
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In Atlantic City there was once a high roller who was so captivated by Batman that he demanded that the hotel recreate the Batcave for his room.
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Service is a physical object not a performance.
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Estimating future cash flows depends upon the manager's ability to
a. estimate the uncertainty in the environment
b. estimate the degree of complexity in the environment
c. assess the industry structure
d. anticipate the changes in the environment
Promotions can be personal interactions or group techniques designed to communicate a message to a large audience.
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Improving you understanding of the body of knowledge suggests that you are able to:
a. estimate probabilities that an event will occur
b. know the subject well enough so that you will be able to see subtle changes occurring
c. identify more competitive methods to invest in
d. improve your understanding of your perceptual window