For strategy evaluation to be effective, it will depend most importantly on
a. effective resource allocation systems.
b. decision support systems.
c. management information systems.
d. value added comparisons.
The CM becomes the primary way that a firm can differentiate itself from other firms and seek to achieve sustainable competitive advantage.
Indicate whether the statement is true or false
Theoretical win is:
a. the total dollar amount a bettor wins from play on a computer
b. the amount a casino expects to win from a player on a particular game
c. the amount a player expects to win for each hour of play
d. the money a player expects to win from the casino on a particular game
e. None of the above are true
In achieving co-alignment, firms must recognize that strategy is a way of thinking. Basically, the statement refers to the ability of the firm's management to
a. achieve the proper evaluation of the firm's performance.
b. match resources and capabilities with competitive methods.
c. Make sure managers focus attention on the competitive methods that will be important in the next 2-5 years.
d. Implement intended strategic choices.
The concept of competitive methods is simply the bundles of products and services which can be precisely defined.
Indicate whether the statement is true or false
In order to obtain comps, the casino must know:
a. an individual's player rating
b. the average bet and length of play
c. the number of comps the player has previously received
d. a and b only
e. all of the above
The overall strategy of a firm begins with the choice of competitive methods.
Indicate whether the statement is true or false
The segment of one refers to the ability of the firm to
a. provide a more customized product for the customer.
b. meet the needs of the more individualistic, discriminating and demanding customer.
c. use customized information to obtain the best new customer.
d. focus its strategy on specific market segment.
e. a and b above.
f. c and d above.
A player rating is a:
a. customer who is asked to rate all the different casinos he frequents
b. customer who is asked to rate all the F&B outlets in the casino for evaluation
c. process by which a casino monitors the gambling routine of a patron
d. process where the high roller is asked to rate the different dealers he knows
e. All of the above are player ratings
Indicate the item that doesn't accurately describe the characteristics of the firm's mission statement.
a. The mission statement reflects the firm's corporate strategy.
b. The mission statement describes the nature of the business.
c. The mission statement is the first task completed in the strategic process.
d. The mission statement enables a firm to set its general direction and define the boundaries of its business.
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