When using the IMC strategy, what are some factors that determine which promotional elements to use and when they should be used?
What will be an ideal response?
The purpose of the license application is to provide the State Gaming Control Board with information on the licensee so that the Board and its staff can make a determination as to:
a. whether the applicants have been involved in the political process.
b. whether the applicant is eligible and suitable to receive a license.
c. whether the applicants have a suitable casino background to receive a license.
d. whether the applicants have maintained a competitive selection process
A manager discovers a cartoon depicting a person being humiliated in an act of a sexual nature. What should the manager do?
a. Remove the cartoon and replace it with a notice that nothing may be posted without approval and that offensive material will not be acceptable in the workplace in any form.
b. Quietly take it down and destroy it with the hope that no one who may have seen it will have been offended, take action and cause problems regarding its posting.
c. Laugh about it and announce that, while funny, some people may be bothered so that, sadly, it will have to come down. Take down the cartoon and put it in a pocket.
d. Conduct an investigation, questioning everyone, showing them the cartoon. Vow to fire the offender who posted the cartoon and make as public of a show as possible.
The Expenses section of an income statement includes which of the following?
a. outflows related to the accounting period and expenses that were incurred in the process of producing revenue
b. the amounts of prepaid utility fees and allowances
c. inflows related to the accounting period and expenses that were incurred in the process of producing revenue
d. depreciation and interest income
What is the first item to be calculated when preparing an operating budget?
a. Total sales
b. Labor costs
c. Food expense
d. Occupancy costs
Which of the following hotels is most likely to have responsibility for procurement residing at the corporate level?
a. Atlanta Waterfront Hotel
b. Courtyard by Marriott Tampa Bay
c. Daisy's Inn
d. Babson Conference Center and Hotel
e. None of the above
Which of the following modes of travel is an inferior good?
a. airline travel
b. train travel
c. cruise ship travel
d. automobile travel
The 24-hour principle suggests
a. kosher foods should be cooked and then stored at least 24 hours before consumption
b. kosher wine has to be consumed within 24 hours of opening the bottle
c. all non-kosher items to be used in kosher food preparation should sit idle for 24 hours before kosherizing
d. kosher meat must be refrigerated for at least 24 hours before consumption
e. while kosher supervisors must be staffed throughout the entire event, they should start 24 hours before the event begins
List the four major promotional techniques.
What will be an ideal response?
Native American casino gaming became statutorily authorized by the U.S. Congress when it enacted the Indian Gaming Regulatory Act in:
a. 1986
b. 1988
c. 1989
d. 1990
e. 1992
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