In successful marketing, the image portrayed must be positive enough to encourage people to visit the operation. How can the hotel use the marketing image as a checkpoint to ensure that the guest leaves satisfied?
a. By making sure that the service is equal to or better than portrayed in the image
b. By ensuring that the image portrayed to guests reflects what they will experience during their stay in exact detail
c. By asking guests to fill out satisfaction surveys when they leave and comparing those to the expected satisfaction level established by the marketing department
What does low operating income generally result from?
a. Insufficient revenue and/or costs that are too high relative to the level of revenue
b. Poor management of fixed costs
c. Unnecessary costs and poorly budgeted revenue
The organization responsible for the majority of appraiser education is the United States Appraisal Corporation.
Indicate whether the statement is true or false
Routine maintenance deals with inspections, lubrications, minor repairs or adjustments performed on a regular bases.
Indicate whether the statement is true or false
How can modernizing or renovating a hotel lead to greater costs? Give one example.
What will be an ideal response?
Fire protection revolves around three areas:
a. Activated alarms, evacuation, containment
b. Evacuation, containment, extinguishment
c. Activated alarms, evacuation, extinguishments
d. Alarm evacuation, containment, fuel source
Perception for the customer is the same as perception for any employees.
Indicate whether the statement is true or false
What is a reason why a manager would be reluctant to convene with employees to make decisions as a group?
a. Fear of losing control or power over the group
b. Anger at having to share his or her personal opinions
c. The manager does not like or respect any of the employees
Appraisals are often completed for lenders.
Indicate whether the statement is true or false
The term foreseeability is used to describe:
a. If the manager could or should have seen that something dangerous was likely to happen.
b. If the guest could or should have seen that something dangerous was likely to happen.
c. If police are able to prevent an accident from occurring at a hotel property.
d. If the manager understands the risks of being in charge of the property.
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