Communications strategy requires a manager to look at usage and control of persuasive communication.
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The franchise agreement may prohibit a franchisee from operating a competing business in the same area as its franchised outlet.
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The head cook in a family-service buffet restaurant typically supervises prep cooks and stewards.
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The communications mix increases tangible physical evidence of the product being sold.
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The reference point on a time line indicates the point on the time line where we want to value the cash flows.
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The organization chart for a family-service property with a table-service operation is basically a simplified version of that used by an upscale/midscale restaurant.
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The goal of an entrepreneur is not to start a business: it is to operate a business successfully.
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What are crisis communications?
A) Policies on things such as spokespeople and briefing the press during times of emergencies and crises
B) Policies on generating positive press releases during emergencies and crises
C) Spin control for bad publicity
D) Responding immediately to bad publicity that will reach a wide segment fo the market
The Federal Trade Commission requires that franchisors disclose past renewal and termination statistics to potential franchisees.
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The Characteristic Line is used to estimate an asset or security's:
A) correlation coefficient B) beta
C) standard deviation D) return
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