A business plan and a marketing plan are, basically, the same thing.
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________ are generally created for periods of up to one year and fit in with long range plans of the organization.
A) Financial scheduling B) Strategic plans
C) Operational plans D) Goals and objectives
An effective public relations strategy:
A) Is allocated from the marketing budget
B) Should consist of press releases, newspaper articles, and word of mouth
C) Should be consistent with any advertising that the company is currently undertaking
D) Should have a clear target market and purpose
A method of avoiding franchisor-franchisee conflict generally favored by franchisors is the formation of independent associations of franchisees.
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Using the Security Market Line (SML) relationship, if Rf = 8, Km = 16, and b = 1.5, then Ke must be:
A) 16 B) 20 C) 8 D) 24
The family-service segment is the only segment in the commercial foodservices industry that offers buffets.
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The first step in the Recipe for the entrepreneurial process is to develop a business plan.
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________ is the prediction of future outcome.
A) Forecasting B) Development C) Scheduling D) Planning
When a franchisor refuses to renew a franchise, it is called encroachment.
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Beta is a measure of a project or asset's non-diversifiable risk relative to:
A) the risk of the market portfolio B) the hospitality firm's business risk
C) the hospitality firm's financial risk D) none of the above
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