Most family-service restaurants do not serve alcoholic beverages.
Indicate whether the statement is true or false
In the hospitality industry, intrapreneurs are only involved in revenue-producing activities.
Indicate whether the statement is true or false
What is the process of screening large amounts of information to anticipate and interpret changes in the surrounding economic area?
A) Forecasting B) Environmental scanning
C) SWOT analysis D) Planning
Press releases are:
A) Integral parts of the public relations strategy
B) Documents that require public relations professionals to have good relationships with the media in order to break them
C) Documents that contain the contact information for the public relations person
D) Documents that contain news about the company or one of their products
A franchisor typically sets and controls the prices its franchisees can charge for goods and services.
Indicate whether the statement is true or false
Family-service restaurants place a significant emphasis on comfort foods.
Indicate whether the statement is true or false
An independent operator is an example of an intrapreneur.
Indicate whether the statement is true or false
The risk of the market portfolio consists of:
A) diversifiable risk B) zero risk
C) non-diversifiable risk D) non-diversifiable risk plus diversifiable risk
Which of the following is NOT one of the traditional four P's of marketing?
A) Position B) Place C) Price D) Product
Theme restaurants are particularly appealing because they
A) usually offer an extensive menu
B) offer haute cuisine
C) offer a total experience and a social meeting place
D) are usually located in the suburbs
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