Most upscale restaurants are:
A) franchised. B) independently owned.
C) managed by management companies. D) part of large multi-unit organizations.
Which of the following statements is true?
A) Management and the sales force will always have access to the same market research information.
B) Sales force members have no reason to give lower sales estimates than are actually possible.
C) Hospitality companies have little need for outside professionals to assist in market research.
D) It is important for sales managers to monitor actual sales force expenditures against budgets on a regular basis.
At the Rittenhouse Hotel in Philadelphia, frequent guests are greeted nightly with ________ on their pillow instead of the usual chocolate.
A) An expensive necklace
B) An expensive pearl
C) The weekend game tickets
D) Complimentary dinner reservations
Nouvelle cuisine translates into what?
A) lighter cuisine B) new creation C) new ideas D) creative foods
Setting goals and creating objectives to achieve those goals is the process of
A) controlling B) organizing C) planning D) forecasting
Market psychographics refer to:
A) Where the travelers are physically located
B) Travelers' knowledge, attitude, use, motivation, or response to an attraction, facility or service
C) Travelers' wants and preferences and the frequency of their purchases
D) The lifestyle and personality attributes of the market segment
Efficient portfolios are those that achieve the highest level of return possible for a given level of risk.
Indicate whether the statement is true or false
A 25-5-5 lease as used by Holiday Inns means
A) 5 of net income is part of the rent expense B) 25 of room revenue is part of the rent expense
C) 25 of food revenue is part of the rent expense D) 25 of net income is part of the rent expense
Sales objectives must be established for each sales area, division, region, salesperson and:
A) Time period
B) Customer demographic
C) General manager
D) Selling tactic
Which of the following is not a task that a sommelier will typically do?
A) Obtain wine glasses
B) Replace wine if it has been rejected
C) Accept guest payment for foods and wines that were served
D) Suggest appropriate wines
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