Atmospheres are considered to be a personal form of communication
Indicate whether the statement is true or false.
The purpose of persuasive advertising is to build selective demand.
Indicate whether the statement is true or false.
Profit margin is determined by dividing net income by total revenue.
Indicate whether the statement is true or false
The number of guests per labor hour is typically much higher in which of the following types of restaurants?
A) Upscale B) Casual-service C) Family-service D) Quick-service
The intangibility of the hospitality product creates many advertising problems.
Indicate whether the statement is true or false.
After an event's theme is planned, it is possible to:
A) develop the planning schedule. B) determine the event's location.
C) Both of the above D) Neither of the above
A special event consultant
A) should have been a food and beverage manager
B) should have climbed the experience ladder
C) must have been a hotel manager
D) should be a CPA
E) should have at least a bachelor's degree
There are fewer hotel fires than in the past because:
A) older hotels that are made of combustible materials are declining.
B) many hotels have banned guests from smoking in their rooms.
C) new hotels are fireproof.
D) more hotels have smoke detectors and sprinkler systems.
Scheduling ads evenly within a given period, is called:
A) Pacing
B) Balancing
C) Continuity
D) None of the above
Sales promotions are most effective in building long-run brand preferences.
Indicate whether the statement is true or false.
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