Sporting events, festivals, and social events are all part of the ________ market.
A) private party B) corporate C) convention D) special event
Many companies set the promotional budget at what they think they can afford, which can make long-range planning difficult.
Indicate whether the statement is true or false.
Which of the following is not a typical rooms revenue account?
A) transient - packages B) transient - preferred customer
C) group - non conventional D) permanent
A large advertising budget guarantees a successful advertising campaign.
Indicate whether the statement is true or false.
Paid occupancy percentage is a key indicator of lodging management's success in selling its product.
Indicate whether the statement is true or false
Which of the following is not part of the special events markets?
A) Fairs, festivals and parades B) Sporting events
C) Catering events D) Retail operations events
Intention is what the consumer is planning or not planning to make.
Indicate whether the statement is true or false
When marketing activities are directed at channel members a pull strategy is being used.
Indicate whether the statement is true or false.
What does the term outside air refer to, when used in the context of a ventilation system?
A) the amount of air that we need to add to the ventilation system to replace air that has been used in the system
B) factors other than air in the ventilation system
C) the air when it is not inside the ventilation system
D) the air outside the building
The objective and task method of budgeting defines specific objectives, determines tasks that must be performed, and estimates the cost of performing them.
Indicate whether the statement is true or false.
Quick Reply
