All of the following are considered marketing intermediaries except:
A) Independent contractors
B) Travel agents
C) Consortia
D) Tour wholesalers
Which of the following is not an example of an internal cooling load?
A) computers B) mixing (outside) air
C) ovens D) lighting
One major benefit to yield management is that it is removed from any ethical problems.
Indicate whether the statement is true or false.
Value-pricing is a very safe way to price.
Indicate whether the statement is true or false.
The restaurant industry has adopted a rule of thumb that says the highest-priced entree on a menu should cost no more than 2.5 times the lowest-priced entree.
Indicate whether the statement is true or false.
One function of the distribution channel is ________, which involves gathering and distributing marketing research and intelligence.
A) Contact
B) Information
C) Matching
D) Physical distribution
Going-rate pricing is an example of competition-based pricing.
Indicate whether the statement is true or false.
The special events management profession originated within the discipline of public relations.
Indicate whether the statement is true or false
A menu affects the restaurant's layout and design.
Indicate whether the statement is true or false
Which of the following would not normally be part of the market analysis in a strategic plan for asset management?
A) summary of the prices and offerings of competitors
B) summary of the location of competitors
C) a summary of corporate relocations that have occurred in the market area
D) an investigation of all potential demand generators in similar geographic markets
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