Which of the following is a psychographic segmentation variable?
A) Age
B) Social class
C) Income
D) Gender
Evaluating each market segment's attractiveness and selecting one or more of the market segments to enter is called:
A) Market targeting
B) Market segmentation
C) Market mixing
D) Market positioning
The increasing fragmentation of the mass market into hundreds of smaller markets is called:
A) Macromarketing
B) Deindividualized marketing
C) Mass marketing
D) Micromarketing
In using a(n) ________ marketing strategy, a company ignores market segmentation and goes after the entire market with one market offer.
A) Differentiated
B) Undifferentiated
C) Unconcentrated
D) Concentrated
Which of the following is NOT a requirement for effective segmentation?
A) Accountability
B) Substantiality
C) Accessibility
D) Measurability
Unaware, Aware, and Informed are three examples of which behavioristic segmentation variable?
A) Buyer readiness stage
B) User status
C) Benefits sought
D) Loyalty status
Education coordinators employed by conference centers typically work on which type of program(s)?
A) Generic topics for a single organization
B) Customized programs for a specific organization
C) Open enrollment programs
D) B and C above
E) All the above
A an cost 30,000 and has a useful life of five years. Assuming salvage value of 5,000, the annual depreciation based on the straight-line method is ________.
A) 7,000 B) 6,000 C) 5,000 D) 4,000
Steam heat radiators:
A) can be very hot to the touch and could burn guests.
B) provide easy adjustment of the room's temperature.
C) are very common in newly constructed hotels.
D) All of the above
With ________, the seller identifies market segments, selects one or more, and develops products and services tailored to each selected segment.
A) Differentiation marketing
B) Target marketing
C) Product-variety marketing
D) Mass marketing
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