The Yankelovich MindBase psychographic segmentation scheme consists of eight general segments and 32 ...

The Yankelovich MindBase psychographic segmentation scheme consists of eight general segments and 32 specific subsegments.
 
 Indicate whether the statement is true or false

Question 2

Technical support salespeople assist in all of the following except:
 a. design and specification processes.
  b. installation of equipment.
  c. training of the customers' employees.
  d. obtaining preliminary purchase orders.
  e. follow-up service of a technical nature.

Question 3

In nonprobability sampling, every element in the population has a known, nonzero probability of selection.
 
 Indicate whether the statement is true or false

Question 4

The term psychographics reflects measurable population characteristics such as age, income, gender, and ethnicity.
 
 Indicate whether the statement is true or false

Question 5

One type of salesperson who supports the sales effort at crucial junctures in the channel of distribution is referred to as a(n):
 a. detailer.
  b. order-getter.
  c. order-taker.
  d. pioneer.
  e. inside seller.

Question 6

Melanie has given permission to a research company to send her e-mails inviting her to participate in research surveys. Melanie has opted in.
 
 Indicate whether the statement is true or false

Question 7

Research has shown that the logo design that is most favorable to adult audiences is one that is:
 a. extremely complex.
 b. simple.
 c. moderately elaborate.
 d. complex.

Question 8

The responsibilities of the sales missionary include all of the following except:
 a. relay new information to current customers.
  b. reinforce messages from the company.
  c. strengthen the relationship between the buyer and seller.
  d. spread the word with the purpose of conversion to customer status.
  e. obtain preliminary purchase orders for the new product.

Question 9

As sample size increases, random sampling error decreases.
 
 Indicate whether the statement is true or false