The three stages of target marketing are market segmentation, market targeting and:
A) Product introduction
B) Product segmentation
C) Market positioning
D) Mass marketing
Dividing buyers into groups based on their knowledge, attitudes, uses or responses to a product is called:
A) Psychographic segmentation
B) Geographic segmentation
C) Demographic segmentation
D) Behavioristic segmentation
Due to the unique challenges of the industry, many owners contract with specialized asset management companies to achieve their goals.
Indicate whether the statement is true or false
Many Convention Hotels face competition from:
A) tele-conferencing. B) city and county Conference Centers.
C) extended-stay hotels. D) B and C above
After financial goals for the meeting budget are determined, the next step is to:
A) determine how to cut costs. B) identify potential revenue sources.
C) identify meeting expenses. D) develop a meeting RFP.
Any other organization that competes for the same consumer dollar is:
A) Microcompetition B) Macrocompetition
C) Product class competition D) Industry competition
A source of radiant heat is:
A) a fan blowing over a heat source. B) an electric stove coil.
C) a hot water coil running through a room's floor. D) Both B and C
One of the most important aspects in creating a successful function is a pre-function meeting between the hotel staff and meeting planner.
Indicate whether the statement is true or false.
In most associations the elected president is in charge of arranging association meetings.
Indicate whether the statement is true or false.
Demand for consumer goods is derived from demand for business goods.
Indicate whether the statement is true or false.
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