Which of the following is NOT an influence on organizational buying?
A) Individual factors
B) Interpersonal factors
C) Organizational factors
D) Technological factors
When meeting planners review proposals for a convention site and start to evaluate such features as sleeping rooms and meeting rooms, they are engaged in which stage of the buygrid framework?
A) Performance review
B) Proposal solution
C) Order-routine specification
D) Supplier selection
Which of the following managers is directly responsible for booking a continuous flow of desirable group business?
A) Convention Sales Manager B) General Manager
C) Director of Sales and Marketing D) Convention Services Manager
The assumption that variable expenses are a constant percentage of sales should be limited to the short term.
Indicate whether the statement is true or false
A small group led by a facilitator or trainer-generally including exercises to enhance skills or develop knowledge in a specific topic is a
A) symposium B) workshop C) clinic D) forum E) seminar
Those individuals that have the power to prevent sellers from reaching the buying center are called:
A) Influencers
B) Deciders
C) Gatekeepers
D) Approvers
Different parts of the same company can posses their own mission statements.
Indicate whether the statement is true or false
People are more likely to notice stimuli they did not anticipate than notice stimuli they did anticipate.
Indicate whether the statement is true or false.
Most human behavior is learned.
Indicate whether the statement is true or false.
The difference in time between receipt of a check from a payee and its deposit in the payee's account is called ________ float.
A) clearing B) processing C) mail D) none of the above
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