The marketing plan begins with:
A) Strategic planning B) Market planning
C) Situational analysis D) Objective planning
The ________ consists of the forces close to the company that affect its ability to serve its customers.
A) Legal environment
B) Microenvironment
C) Macroenvironment
D) Marketing environment
An aging of accounts receivable lists specific accounts by the number of days outstanding.
Indicate whether the statement is true or false
At the core or first level of competition, Hyatt Hotels would consider as their competition:
A) Best Western, Holiday Inn and Ramada
B) Your apartment
C) KOA campgrounds
D) Marriott, Intercontinental and Westin
When analyzing the competition, a question put to customers might be Name the company from whom you would prefer to buy the product. In this case you are looking for:
A) Share of mind
B) Share of market
C) Share of heart
D) Share of belief
Extended-stay managers typically assume the role of salesperson for their property and brand.
Indicate whether the statement is true or false
Hospitality firms that want to issue stock would do so primarily through a:
A) pension fund B) mutual fund C) brokerage firm D) commercial bank
In the United States, water flow volume is measured in terms of:
A) fixture efficiency. B) gallons per minute.
C) pounds per square inch. D) feet per minute.
Which of the following is NOT a type of macro-environmental impact?
A) Competitive
B) Monopolistic
C) Natural
D) Technological
How would you define gambling?
What will be an ideal response?
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