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Consle Consle
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Posts: 1039
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6 years ago
Media planning now drives much of the strategic planning process as advertising and marketing campaigns are developed.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 114 times
1 Reply

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Replies
wrote...
6 years ago
TRUE
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