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birdseye birdseye
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6 years ago
The marketing planning process involves four basic steps.  The final step in the marketing planning process is
a. planning marketing programs.
b. implementing marketing programs.
c. analyzing market opportunities.
d. developing marketing strategies.
e. controlling marketing initiatives.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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6 years ago
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birdseye Author
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#2
5 years ago
Thanks for the response
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