When perfect markets are relaxed to allow for (business) taxes and costly financial distress, there is an optimum leverage ratio that:
A) maximizes Ka B) minimizes the use of equity
C) minimizes Ka D) minimizes the use of debt
What skills are necessary for an effective event planner? What are some of the challenges event planners face?
What will be an ideal response?
Perhaps the best measure of service quality is:
A) Customer retention
B) Low employee turnover
C) Profitability
D) Total sales
Which of the following is NOT a link in the service-product chain?
A) Healthy service profits and growth
B) Satisfied and productive service employees
C) Greater service value
D) Increasingly intangible services
Pari-mutuel wagering is the most common horse and dog track racing system.
Indicate whether the statement is true or false
To make the job of control easier and quicker, the hospitality industry has increased the use of
A) training B) financial reports
C) technology D) feedforward controls
Managed services are thought of as being one of the most lucrative areas of foodservice. Why is this facet more likely to thrive financially?
What will be an ideal response?
Which of the following statements is FALSE?
A) One goal of CRM is to make switching costs high.
B) CRM combines marketing, business strategy and information technology to better understand customers.
C) CRM calls for developing unique and lasting relationships with customers.
D) The use of CRM in the hospitality industry appears to be strong.
The Mobil rating system uses diamonds to classify hotels in its rating system.
Indicate whether the statement is true or false
What does it mean to have sponsorship for a large event and why is this important?
What will be an ideal response?
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