The selling concept holds that consumers will not buy enough of the organization's products unless the organization undertakes a large ________ and ________ effort.
A) Advertising, promotion
B) Advertising, marketing
C) Marketing, promotion
D) Selling, promotion
A market is only the set of actual, not potential, buyers who have transacted with a seller.
Indicate whether the statement is true or false.
The beta that a firm would have if it used no debt in its capital structure is called:
A) the unlevered beta B) the beta of the market
C) the levered beta D) the retained earnings beta
What is the first step in the control process?
A) Develop a business plan
B) Establish standards
C) Measure actual performance
D) Compare actual performance in a previous period
A person who is second in command of the ship is called a:
A) captain. B) boatswain. C) first officer. D) staff captain.
Cultural differences may change controls by
A) keeping the managers closer
B) fully scripted responses
C) inability to communicate
D) measurement and corrective action
E) financial success in the global market
Under the product concept, marketing strategy focuses on making continuous product ________.
A) Improvements
B) Promotions
C) Advertisements
D) Advertisement and promotions
The production concept holds that consumers will favor products that are ________ and highly ________, and therefore management should focus on production and distribution efficiency.
A) Available, affordable
B) Available, qualitative
C) Popular, affordable
D) Popular, qualitative
A company's ________ is the set of benefits or values it promises to deliver to consumers to satisfy their needs.
A) Mission statement
B) Quality proposition
C) Value Proposition
D) Value Promise
In marketing, you need to consider the customers' wants and needs.
Indicate whether the statement is true or false
Quick Reply
