The management activity that involves determining the extent to which the organization keeps on track of achieving goals is:
A) evaluating. B) controlling. C) planning. D) coordinating.
All of the following are assumptions of perfect markets except:
A) there are no personal or business taxes
B) market participants have equal and costless access to information
C) there are transactions costs
D) markets are perfectly competitive
Advertising is the only aspect of the marketing process.
Indicate whether the statement is true or false
The two main industries that comprise the activities we call tourism are:
A) The restaurant and cruise industries
B) The hotel and restaurant industries
C) The hospitality and marketing industries
D) The hospitality and travel industries
Weddings, engagement parties, and holiday functions are examples of ________ events.
Fill in the blank(s) with correct word
When hotel management establishes no-smoking floors, bar managers no longer allow happy hours with free drink specials, and resort managers eliminate pollution from their properties, the ________ concept is being employed.
A) Societal marketing
B) Marketing
C) Manufacturing
D) Product
Building strong economic and social ties with customers by delivering high-quality products and services is the foundation of:
A) Total quality management
B) Return on quality
C) Relationship marketing
D) The manufacturing concept
When backed by buying power, wants become:
A) Demands
B) Desires
C) Satisfied
D) Needs
VoDIVt means:
A) multiply Vo times DIVt B) find the value today of all future dividends
C) find the value at time t of all future dividends D) multiply DIV by t and Vo
The management activity that involves arranging group efforts in an orderly manner is:
A) organizing. B) controlling. C) coordinating. D) planning.
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