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S_leve3 S_leve3
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Posts: 3311
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9 years ago
Accessible superpremium products-They carry a significant premium over middle-market brands, yet consumers can readily trade up to them because they are relatively low-ticket items in affordable categories.

 2] Old Luxury brand extensions-They extend historically high-priced brands down-market while retaining their cachet.

 3] Masstige goods-They are priced between average middle-market brands and superpremium Old Luxury brands. They are "always based on emotions, and consumers have a much stronger emotional engagement with them than with other goods."
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Objective:  2
AACSB:  Analytic skills
Difficulty:  Moderate
124) Briefly describe the characteristics of the Millennials.
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milestone23milestone23
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9 years ago
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