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S_leve3 S_leve3
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9 years ago
Consumers often choose and use brands that have a brand personality consistent with how they think others view them, also known as the ________.
A) actual self-concept
B) others' self-concept
C) ideal self-concept
D) dual self-concept
E) perceptual self-concept
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milestone23milestone23
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9 years ago
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