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debbyFlynn debbyFlynn
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7 years ago
One study assessed consumers' regard for specific brands and related that score to the brand's advertising expenditures relative to competitors' expenditures. The study found that all of the top brands in a given product category also represented the largest percentage of total advertising spending in a product category relative to competitors. What was measured in this study?
A) wasted reach
B) targeted reach
C) share of market
D) aperture
E) share of voice
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
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7 years ago
Good timing, thanks!
apelton
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Yesterday
Brilliant ツ
jamiebonf99
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2 hours ago
Just got PERFECT on my quiz
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