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Home Q & A Board Other Fields Homework Help Business Marketing
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DavenLC DavenLC
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7 years ago
The purpose of a market-tracking study is:
A) to determine if consumers switched brands from one time period to the next.
B) to measure some variable of interest, such as market share or unit sales over time.
C) to determine the relationship between several variables.
D) to search for and interpret existing information relevant to the research problem.
E) to keep up with changes competitors are making in their marketing mixes.
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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stud_flerstud_fler
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7 years ago
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DavenLC Author
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#2
6 years ago
I figured, thanks for the positive answer
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