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Diana55 Diana55
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7 years ago
________ is used to determine the number of dimensions consumers use to evaluate brands.
A) Hybrid analysis
B) Analysis of variance
C) Factor analysis
D) Chi-square
E) Multi-modal analysis
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
Absolutely correct, just confirmed!!!
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