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chinka chinka
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7 years ago
Highly involved consumers use attribute-based information to evaluate brands, whereas less involved consumers apply simpler decision rules.
A) True
B) False
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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chinka Author
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7 years ago
Smart ... Thanks!
jblazah
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Yesterday
This site is awesome
missnoname
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2 hours ago
Helped a lot
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