The degree to which employees make decisions on their own is:
A) control,
B) efficiency.
C) effectiveness.
D) responsiveness.
E) empowerment.
Question 2 - The online marketing tactic known as _______ involves creating landing pages offering incentives for customers to provide their email address or other contact information.
A) content marketing
B) email marketing
C) banner ads
D) search engine optimization
E) lead generation
Question 3 - The ability to complete a task using the minimum amount of resources is:
A) control.
B) efficiency.
C) effectiveness.
D) responsiveness.
E) empowerment.
Question 4 - If you click on a link on the Palazzo Hotel's website, you can sign up for an exclusive email offer to save 25 on your first stay. What online marketing tactic does this illustrate?
A) Social-media marketing
B) Search engine optimization
C) Content marketing
D) Lead generation
E) Banner ads
Question 5 - Political factors, financial constraints, time limits, and legal obstacles may influence which stage of the managerial decision-making process?
A) Conceptualizing solutions
B) Implementing and evaluating the solution
C) Generating alternatives
D) Identifying the problem or opportunity
E) Selecting alternatives
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