A leading health care company just did a SWOT analysis and realized that, although their CEO has 30 years of experience in the industry, the rest of the executive team averages less than two years each in the industry. This would be classified as a(n) _____ for the company.
A) opportunity.
B) strength.
C) weakness.
D) threat.
E) plan.
Question 2 - All of the following are factors in a company's selection of promotional tools except:
A) the characteristics of the product.
B) the resources of the organization.
C) the nature of the product's target market.
D) the company's promotional objective.
E) how many existing customers the company has.
Question 3 - FitBit makes wearable fitness technology devices. While performing a SWOT analysis on their business, they become aware of market research stating that consumer demand for these types of devices will increase rapidly in the next few years. This would be classified as a(n) _____ for the company.
A) opportunity
B) threat
C) weakness
D) strength
E) plan
Question 4 - A(n) _______ is a plan for combining the four components of the promotional mix to achieve one or more marketing goals.
A) marketing strategy
B) promotional campaign
C) public relations campaign
D) advertising initiative
E) media blitz
Question 5 - Boeing is completing a SWOT analysis as part of their yearly strategic planning process. They find out from factory managers that the machinists are threatening to go on strike if wages and benefits aren't increased soon. Until then, the machinists are threatening a work slowdown. This labor dissention would be classified as a(n) _____ for the company.
A) opportunity
B) threat
C) weakness
D) strength
E) plan
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