Lilly and Hal are opening a landscape company. Although they will each own 50 of the business, Lilly will be doing more work. The plan is to give her 60 of the profits and give Hal the remaining 40. This relates to which key consideration for choosing ownership structure?
A) Taxation and division of profits
B) Legal and financial liability
C) Ease of start-up and administration
D) Business control and transfer of ownership
E) Riskiness of industry
Question 2 - Although Procter & Gamble produces multiple brands of laundry detergent, each brand is marketed separately. For example, Tide advertisements tend to focus on how well the brand cleans clothes, whereas Gain advertisements focus on the scent of the brand. This is an example of which benefit of product lines?
A) Clarity for consumers
B) Simplfying branding
C) More effective management
D) Increased profits
E) Challenging competitors
Question 3 - Ted is starting a solo business right now, but he hopes it will grow fast so that he can sell it in a few years. This relates to which key consideration for choosing ownership structure?
A) Taxation and division of profits
B) Legal and financial liability
C) Ease of start-up and administration
D) Business control and transfer of ownership
E) Riskiness of industry
Question 4 - Arm & Hammer markets a variety of deodorants, including Ultramax Confidence Dry Spray, Essentials Solid Deodorant, Ultramax Gel Antiperspirant, and several others. These deodorants would be considered a:
A) marketing mix.
B) product mix.
C) target market.
D) product line.
E) brand mix.
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