If Texas Instruments hires an accounting firm to compute the company's taxes, the accounting firm is providing.
A) a service
B) good
C) both a good and service
D) neither a good nor a service
E) product mix
Question 2 - Libby has two dogs that just dug a hole in her yard. They are muddy, and Libby does not want to bring them in the house to bathe them. She calls Groomers on the Go, a mobile pet groomer. They will drive to a customer's house and bathe and groom their dogs or cats in a customized mobile home. Groomers on the Go provides value to Libby because it is:
A) both a good and a service.
B) a good.
C) a service.
D) neither a good nor a service.
E) a product, but not a service.
Question 3 - Procter and Gamble manufactures hair care products such as Pantene, toothpaste and oral health products such as Crest, batteries, Cover Girl cosmetics, laundry and dish detergent, paper products like Bounty and Puffs, and a host of other products. The collection of all of these products is known as Procter and Gamble's:
A) product line.
B) product mix.
C) marketing mix.
D) marketing strategy.
E) target market.
Question 4 - The process of systematically gathering, recording, and analyzing data concerning a particular marketing problem is called:
A) marketing research.
B) target marketing.
C) marketing segmentation.
D) market sampling.
E) decision research.
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