A marketing manager tells her assistant that she wants to use only primary data in her market research. Which of the following data would be most applicable for this research?
A) US Census data
B) Customer focus groups
C) Surveys published in trade magazines
D) Blog postings
E) Patent filings
Question 2 - Kathryn, a marketing researcher, is currently analyzing the information collected and determining what possible opportunities it has for management. At which stage of marketing research is she?
A) Interpreting information
B) Defining the problem
C) Making a preliminary investigation
D) Planning the research
E) Gathering factual information
Question 3 - Jack Link's beef jerky advertises in outdoor magazines and has a successful television advertisement campaign, Messin' with Sasquatch. Affordably priced, Jack Link's products are sold at grocery stores, convenience stores, and gas stations across the country. Which of the following is likely the target market for Jack Links beef jerky products?
A) 18- to 25-year-old males, high school diploma, blue collar jobs, live in rural areas, watch Nascar
B) 30- to 45-year-old males, single, professional jobs, live in urban areas, read Men's Health and watch SportsCenter
C) 45- to 60-year-old-males, married, professional jobs, live in suburban areas, read Time magazine
D) 30- to 45-year-old females, single, professional jobs, live in suburban areas, read Glamour magazine
E) 25- to 40-year-old females, married, high school diploma, live in suburban areas, watch Dancing with the Stars
Question 4 - As the United States increases exports of aircraft, you could expect:
A) an increase in access to resources.
B) increased jobs and income in the United States.
C) prices of aircraft to decrease.
D) the United States to shift their production resources to higher-value products.
E) the unemployment rate in the United States to increase.
Question 5 - When determining the most appropriate marketing mix to reach its target market, a company should consider all of the following except:
A) Will our distribution strategies get our product to our target group?
B) Is our pricing appropriate for our target group?
C) Will our promotion strategies reach our target group?
D) Does the product fit our target group's values, attitudes and motivations?
E) Are our competitors currently serving this target group?
Question 6 - Companies that purchase calculators in Taiwan and have them shipped back to the United States for resale are engaging in:
A) exporting.
B) shipping.
C) importing.
D) expelling.
E) dumping.
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