Due to a recession in the United States and abroad, ski resorts have suffered from a lack of guests during the peak season. These ski resorts have felt a direct impact from ____ forces.
A) competitive
B) technological
C) sociocultural
D) economic
E) legal and regulatory
Question 2 - A firm's _____ is a brief statement articulating how it wants the target market to envision its product relative to the competition.
A) promotional statement
B) diffusion statement
C) brand statement
D) positioning statement
Question 3 - Beau works for a small pest-control company that has a total of five employees. From his point of view, the primary disadvantage of a small business is the
A) risk of failure.
B) limited ability to raise capital.
C) limited potential for him to advance.
D) personal relationship with his employer.
E) complicated management structure.
Question 4 - A promissory note that requires a borrower to repay funds in installments is called a(n)
A) term-loan agreement.
B) installment plan.
C) lease.
D) mortgage.
E) annuity loan agreement.