Markets are classified as either
A) producer or consumer.
B) institutional or reseller.
C) governmental or institutional.
D) reseller or consumer.
E) consumer or business-to-business.
Question 2 - Define and describe the differences between the customer behavior of consumer buyers and that of business buyers.
Question 3 - Nathan's business constructs storage sheds for new housing developments as requested by the builders. Nathan's business would best be classified as a
A) service business.
B) retailer.
C) distribution business.
D) production business.
E) wholesaler.
Question 4 - Some equity capital generally is used to start a
A) sole proprietorship only.
B) partnership only.
C) corporation only.
D) business regardless of its legal form.
E) cooperative only.
Question 5 - Teenagers spend billions of dollars on stereo equipment and compact discs. They have the ability, willingness, and authority to purchase such products because of their perceived need. These teenagers are an example of a(n) ____ market.
A) consumer
B) business-to-business
C) producer
D) governmental
E) institutional