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xoxololo xoxololo
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6 years ago
Define consumer market segmentation and describe the four types of segments.


Question 2 - Megan's business sells souvenirs and craft items to tourists in Myrtle Beach, South Carolina. This is an example of a ____ business.
 A) service
  B) communication
  C) production
  D) distribution
  E) wholesaling


Question 3 - Which of the following generally has no specific repayment period?
 A) An unsecured bank loan
  B) Factoring
  C) A secured loan
  D) A promissory note
  E) Trade credit


Question 4 - A market is a group of individuals and/or organizations that have needs for products in a given category and have the ability, willingness, and ____ to purchase such products.
 A) utility
  B) credit
  C) desire
  D) money
  E) authority


Question 5 - Differentiate customer satisfaction from customer loyalty. List and describe the two most common pitfalls marketers fall into when trying to achieve customer satisfaction.


Question 6 - Joe decides to start his own business designing websites for other businesses. Joe's business would be classified as a
 A) distribution business.
  B) retailer.
  C) production business.
  D) wholesaling business.
  E) service business.
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BetardsamereBetardsamere
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xoxololo Author
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#2
6 years ago
Excellent response
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#3
6 years ago
Thank you
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#4
5 years ago
Thank You
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