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Home Q & A Board Other Fields Homework Help Business Marketing
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Michelle Kelly Michelle Kelly
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7 years ago
In market segmentation, ________ are any underlying motivations that drive consumer consumption, such as security or shelter.
A) values
B) needs
C) demands
D) benefits
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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tekniateknia
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7 years ago
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Michelle K. Author
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#2
6 years ago
That was a lot easier than I thought!
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